Profiting From Helping Charities

By Mark Walters

Internet marketing offers unlimited opportunities to profit by helping charities with their promotion and fundraising efforts.

The Event: A Cornucopia of Publicity Opportunities

The easiest way to turn the press into your publicity bureau is by having an event. An event gives the press a handle; they understand how to treat events as news, and as promotable calendar items. Having any kind of event makes you automatically newsworthy. So a good trick for you as the publicist is to phrase your activity as an event.

Yes, the same techniques apply to other promotable activities, but so many more doors are opened by linking your publicity agenda to some kind of event that I’d encourage you to do them whenever possible.

[youtube]http://www.youtube.com/watch?v=miG4CB6Lpsg[/youtube]

For instance, don’t just have a sale; a sale is not a news event, but a commercial device to increase business. But a sale can be rolled into something more newsworthy, such as: charity dance-a-thon with reduced prices on dancing shoes and leotards; appearance by a local person who is known for using your product, with concurrent sale on the product; craft demonstration by an artisan who uses materials that you sell, with price cuts in those supplies; foot race from a central point to your food shop, with free refreshments for participants; old shoes trade-in, deduct 10% off the price of a new pair of shoes by bringing in an old but still usable pair for donation to charity; food sampling fair, with discounts on all the participating foods; plain, old party with store-wide clearance sale; concert in a music store, with sales on the instruments the band plays; downtown cleanup with free brooms to participants, as well as a sale on trash bags, rubber gloves, etc.

Of course, it’s not necessary to have a sale as part of your event. Many wonderful events can happen without a sale. But if you want a sale, you can get a lot more publicity if you focus on the event. Toward the bottom of your release, mention the sale: “To honor Emma Lazarus’ reading and book signing, Great Books is having a sale on every book that contains any of her poems,” or “In conjunction with the charity skate-a-thon, Alfredo’s is offering reduced prices on all skates and skating wear.”

The Community Service Tie-In

You will notice many promotable events involve charity or community service. This is not coincidence. It is always easier for a business to get free publicity if it’s also promoting a cause. Food donations, community improvement projects, and raising/donating money all attract publicity–and help something you genuinely believe in.

That last part is key: if you try to do charity insincerely, it will show, and boomerang back at you. But your firm can get commercial mileage out of its good deeds! The donation can be small or large, but it must be genuine and heartfelt.

Here’s a large scale example pioneered in my area by Stop & Shop supermarkets: They worked out a deal with a computer manufacturer to donate computers to elementary schools, then invited schools to participate. For every hundred thousand dollars or so in register receipts, the school got a new computer. It was a brilliant move; the promotion was much talked about in the community.

Many people switched to Stop & Shop for the duration of the campaign. It cost the store nothing, and also benefited the computer company. Not only did the manufacturer get good will, but also trained a new generation of students in using its products–a classic win-win scheme.

Working these two opportunities will only require a few hours each month, but should never be overlooked as a marketing tool. Marketing is about meeting the public, and creating a company image. Too many new business owners are afraid to try something new. However, trailblazing is one of the oldest entrepreneurial fundamentals, it is not a new fad.

About the Author: Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at CashFlowInstitute.com

Source: isnare.com

Permanent Link: isnare.com/?aid=184386&ca=Marketing

Wikinews interviews 2020 Melbourne Lord Mayor Candidate Wayne Tseng

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Thursday, October 22, 2020

2020 Melbourne Lord Mayor candidate Wayne Tseng answered some questions about his campaign for the upcoming election from Wikinews. The Lord Mayor election in the Australian city is scheduled to take place this week.

Tseng runs a firm called eTranslate, which helps software developers to make the software available to the users. In the candidate’s questionnaire, Tseng said eTranslate had led to him working with all three tiers of the government. He previously belonged to the Australian Liberal Party, but has left since then, to run for mayorship as an independent candidate.

Tseng is of Chinese descent, having moved to Australia with his parents from Vietnam. Graduated in Brisbane, Tseng received his PhD in Melbourne and has been living in the city, he told Wikinews. Tseng also formed Chinese Precinct Chamber of Commerce, an organisation responsible for many “community bond building initiatives”, the Lord Mayor candidate told Wikinews.

Tseng discussed his plans for leading Melbourne, recovering from COVID-19, and “Democracy 2.0” to ensure concerns of minorities in the city were also heard. Tseng also focused on the importance of the multi-culture aspect and talked about making Melbourne the capital of the aboriginals. Tseng also explained why he thinks Melbourne is poised to be a world city by 2030.

Tseng’s deputy Lord Mayor candidate Gricol Yang is a Commercial Banker and works for ANZ Banking Group.

Currently, Sally Capp is the Lord Mayor of Melbourne, the Victorian capital. Capp was elected as an interim Lord Mayor in mid-2018 after the former Lord Mayor Robert Doyle resigned from his position after sexual assault allegations. Doyle served as the Lord Mayor of Melbourne for almost a decade since 2008.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_2020_Melbourne_Lord_Mayor_Candidate_Wayne_Tseng&oldid=4598699”

Immediate life insurance website launched, first in world

Tuesday, May 15, 2007

The first website in the world allowing consumers to buy life insurance online instantly has been launched today, targeting specifically New Zealanders.

The website, run by life insurance company Pinnacle Life, allows New Zealanders in many countries in the world to buy life insurance online without the need for a medical examination. Once the application has been approved, which is done immediately, the consumer can receive a $500,000 life insurance policy via an automatic e-mail. However, if certain conditions have been highlighted, then person to person contact is required to finalise the process.

Ed Saul, senior partner and architect of the new website, says, “We’re giving consumers a quicker and easier way to buy life insurance. Instead of submitting an application form and waiting days for a policy to be approved and issued, we do it online and we do it immediately.”

“The revolutionary website gives consumers complete control over the buying process whilst eliminating the previously obligatory involvement of people and paper. This is a global test case eagerly watched by the insurance industry around the world,” Mr Saul said.

When applying online, a few typical questions are asked on personal information and if the applicant has had any previous illnesses or diseases.

The countries where New Zealand citizens are allowed to apply are UK, Ireland, Canada, Australia, Hong Kong, Singapore and the USA.

Retrieved from “https://en.wikinews.org/w/index.php?title=Immediate_life_insurance_website_launched,_first_in_world&oldid=724680”

You Have A Personal Injury In A Car Accident? Know The Facts

By John Francis Amberden

Have you ever been involved in a car accident where you were injured seriously? What would you do in such a situation? The first thing to ever do is administer first aid and call for help. Knowing the facts in the case of personal injury from a car accident forms the crux of our topic today.

Let us first discuss the common types of injuries that may happen in a car accident. The first type of injuries is known as whiplash injuries. Whiplash injuries are the most common types of injuries to occur in any country. Whiplash injuries may include damage to the neck or the spine and muscles around the neck. The extent of the injury might be little or more depending on the case. The effects of the injury might be observed for a short time or in many cases it can also be permanent. In some cases a whiplash injury can leave the neck or the spine permanently damaged. The injuries are diagnosed by using x rays by the doctor. The doctor will also use the x rays to see if any injury has been caused to vertebra and the extent of damage to the neck. The next most common types of injuries are the head injuries. Head injuries can prove to be fatal as a serious blow to the head can cause damage to the brain. Damage to the brain can occur at the time of the accident or over time as the internal injury can aggravate. The third type of injuries is bodily injuries which can occur on the arms and the legs. If they are small, they can be treated and healed in a few days. If they are big like a fracture then it can take anywhere between a fortnight to months to heal completely.

[youtube]http://www.youtube.com/watch?v=op4q1I266bE[/youtube]

So what should you normally do when you meet with an accident and get personally injured? The first and the foremost thing is to call the emergency number and call for an ambulance immediately. Also if you are seriously injured then you can tell the passers by to get the necessary information of your family members and the doctors from your car or wallet and call them up immediately. The course of treatment will depend on how deep the injury is and on which part of the body is injured. Try not to panic too much as this can raise your blood pressure. Stay calm. Do not try to move too much. Moving can seriously aggravate the injuries inside and can bring permanent damage to any body part.

When the ambulance arrives try to answer the questions that the staff may ask? The medical team may ask you questions while administering you doses of medication and checking your vitals, heart beats etc. Answer truthfully all the questions of the medical team. Ask the medical team to call your family members and inform them about the accident. Do follow the instructions of the doctors to ensure your speedy recovery. When you are discharged from hospital do take a few days of rest at home and resume work only when you feel fully fit and fine.

Last but not least. Answer any questions by the police truthfully. Do not lie! If you feel the need to lie or you are worried about the situation, ask for an attorney to be present. Mistakes here can cost you more than money. And money will be no problem if you carry car insurance.

About the Author: The author makes a living in the field of research. If you have found this article useful, click on his specialist resource sites, personalinjuryhelp.info and personalinjuryguide.info . For more information on this topic and others, go to this site moreinformationservices.com .

Source: isnare.com

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Wikinews mourns loss of volunteer John Shutt

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Saturday, February 27, 2021

On Friday, Wikinews learned Dr John Nathan Shutt, a long-time contributor to both Wikinews and Wikibooks, died on Wednesday. Editing under the name Pi zero, he was at the time the top contributor to Wikinews by edit count, and came third on English Wikibooks. Dr Shutt was 56 years old.

Dr Shutt’s elder sister, Ms Barbara Shutt, informed Wikinews about his death via email on early Friday. His mother Elsie Shutt had called 9-1-1 emergency services after he had trouble breathing. By the time the ambulance came, Dr Shutt was unconscious. Ms Barbara Shutt also added the doctors operated on him for two hours, but at the end, Dr Shutt died either by blood clots or by a series of heart attacks.

Dr Shutt was the most active editor and administrator on this project and had been contributing as Pi zero since September 2008. He was promoted to administrator in July 2010 and became a reviewer in August 2010. Since then, he has peer-reviewed then published over a thousand news articles on-wiki, the most recent being just a day before his death. He made over 160 thousand edits and over 120 thousand log entries on English Wikinews.

He also held reviewer and administrator privileges on English Wikibooks, having contributed to several wikibooks including Conlang, World Religions, Solar System and The Elements; and created Stacks, a mechanism for sorting the project’s content.

Dr Shutt would occasionally write blogs on his blogger called “Structural insight”. Dr Shutt was interested in constructed languages (conlangs). He was an avid reader, and enjoyed J. R. R. Tolkien’s The Lord of the Rings novels.

In a discussion about Tolkien’s works last year, Dr Shutt said, “I read The Hobbit when I was, I think, a teenager. I read it again a few months ago; not sure if I ever read it between those times. It’s a wonderfully written story — by a linguist and, in fact, a conlanger. I’ve got the Lord of the Rings (the books, I mean), which I’ve read at least a couple of times over the years. And the Silmarillion, which covers the earliest part of Tolkien’s legendarium. Christopher Tolkien, his son who was close to his fantasy writing, is his literary executor and has spent the past half century of his life editing and publishing various of his father’s papers. I actually got for christmas… a year ago, I think, The Fall of Gondolin, which Christopher says will be the last of his father’s books that he publishes.”

Dr Shutt was awarded a PhD in Computer Science in 2011 from the Worcester Polytechnic Institute (WPI), Massachusetts. His research interests included Abstraction theory; the Kernel programming language, a Lisp-based language which he created and was his dissertation topic; Recursive Adaptive Grammars, the core of his master’s thesis as well as Self-Modifying Finite Automata which he developed with Roy Rubinstein. He had received his master’s degree in 1993, five years after finishing his bachelor’s degree, both from WPI. Dr John Shutt was also interested in adaptive grammar as well as category theory. He often programmed in Lisp, enjoyed xkcd comics and used Emacs as his choice of text editor.

He had spent one year at the Brown University for his post-graduate academics. Recalling the experience, Dr. Shutt said, “I spent one year at Brown, but it didn’t work. And was a traumatic experience for me; it took me a couple of years to recover enough to make a second try at graduate school.” Dr Shutt shared an office with Paul Howard in the 1988/89 academic year at Brown University. In July 2019, Dr Shutt said, “It saddens me that I forgot to wish Paul Howard a happy birthday this year, and he appears to have forgotten to wish me one either. First time we’ve failed to exchange birthday wishes, even if belatedly, since we were assigned to share an office in the 1988/89 academic year at Brown”.

Andres Navarro and Oto Havle had created an implementation of Kernel programming language, called kernel, which was mentioned in a presentation at BSDCan by Michael MacInnis. Recalling that incident in November, Dr Shutt said, “Two or three years ago, this guy Michael MacInnis emailed me. He was getting ready to give a talk at BSDCan (an annual BSD conference in Canada) about a new UNIX shell he was ready to release, called Oh; and he wanted to know if it was okay if he mentioned my name in regard to fexprs, ’cause my dissertation had come out as he was putting the design together and Kernel-style fexprs fit wonderfully well with his concept so he used them. I assured him I was fine with having my name mentioned. Last night I was watching the video he provides of his talk, which iirc he felt went very well. I’ve been meaning to learn in more detail how the shell works; it was kind of fascinating to me how it very easily does away with most of Lisp’s parentheses despite being fundamentally Lisp. (Cons cells and fexprs. Profoundly Lisp.)”.

Dr Shutt lived with Asperger’s syndrome. In a discussion with one of the Wikimedia volunteers, he said, “As often happens with aspies, I was a hyperlexic kid, some of which has lingered.”

Dr Shutt lived in Massachusetts, US, and is survived by his mother Elsie Shutt, his sister and niece Barbara and Hannah Shutt, his cat Pickles and his brother David Shutt. Dr Shutt would have turned 57 next Friday.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_mourns_loss_of_volunteer_John_Shutt&oldid=4611327”

Richard Roberts takes leave of absence from Oral Roberts University

Wednesday, October 17, 2007

Under fire for illegal political and financial wrongdoing, Oral Roberts University president Richard Roberts stepped down from his position and Billy Joe Daugherty was named acting-president. Richard and his wife, Lindsay Roberts, are also members of the ORU Board of Regents, and it is not mentioned if Richard and/or Lindsay stepped down from the board.

On October 12 the plaintiffs of the original lawsuit amended it adding the university’s Board of Regents, which includes George Pearsons, Kenneth Copeland, Creflo Dollar, Michael A. Hammer, John Hagee, Marilyn Hickey, Oral Roberts, Lindsay Roberts, Richard Roberts, Jerry Savelle and Charles Watson to the suit. ORU Board member Kenneth Copeland was Oral Roberts airplane pilot in the 1960s, and current Board chairman, George Pearsons, is married to Copeland’s oldest daughter.

The plaintiffs cited that three days after the original lawsuit was filed, Roberts fired the university’s financial comptroller (who had been employed by ORU for 26 years) and “witnesses have reported voluminous materials and documents were shredded and destroyed, constituting spoilation of evidence.” The lawsuit argued that the Regents were a party to the suit due to negligence in failing to handle the issue as well as allowed a convicted child molester “mentor” students.

Also ORU recently admitted to the press that the IRS had warned ORU against the illegal nature of ORU’s political activity. That political campaign is what the plaintiffs alleged caused the wrongful dismissal of Tim Brooker. While the university declined to offer the IRS’ letters, a spokes-person confirmed the IRS sent two letters in 2006 about the political involvement.

Retrieved from “https://en.wikinews.org/w/index.php?title=Richard_Roberts_takes_leave_of_absence_from_Oral_Roberts_University&oldid=1469590”

Iran’s morality police crack down on un-Islamic dress

Wednesday, April 25, 2007

The Iranian police forces have faced criticism from Ayatollah Hashemi Shahrudi, the head of the judiciary who was appointed by Grand Ayatollah Ali Khamenei, for their re-invigorated campaign to do away with un-Islamic dress.

Ayatollah Shahroudi proclaimed, “Tough measures on social problems will backfire and have counter-productive effects.” Others have, of course, made it clear that un-Islamic dress can lead to moral corruption, engender innumerable vices, and hurt the Islamic character of the nation.

Some believe that no one had any issue with the creation of an Islamic atmosphere. The core of the matter revolves around the implementation of the Islamic dress code; additionally, heavy-handed measures should be shunned. For instance, Mehdi Ahmadi, information head of Tehran’s police, told Al Jazeera: “Some citizens may complain about the way the law is being enforced but they all agree with the plan itself.”

According to one student, “You simply can’t tell people what to wear. They don’t understand that use of force only brings hatred towards them, not love.” Nevertheless, Hojatoll-Islam Mostafa Pour-Mohammadi, Iran’s interior minister who is in charge of policing, prognosticated positive feedback from the populace when he said, “People are unhappy with the social and moral status of the society. They expect that the fight against social insecurity be properly implemented.” Thus, Hujjat al-Islam Pour-Mohammadi re-iterated the necessity of proper implementation and methodology towards the restoration of morality in the Islamic Republic. Islamic officials and religious people affirm that this is indispensable to promote righteousness, curb sin, and bring open sinners to justice.

Following the Islamic Revolution in 1979, hijab became mandatory in Iran for every woman including foreigners after over 98% of citizens voted for an Islamic government. Women may face caning up to 74 strokes for failing to observe hijab. In this recent crackdown, the authorities have arrested many citizens throughout the country. Not only have women been taken into custody for their hair being uncovered on their foreheads and tight clothes that show body shapes, For men they need to cover from knee to their waist as according to Sharia. Even a foreign journalist was detained because the photograph on her press card was indecent.

It has not been clear whence the directive for the re-newed clampdown emanated. Some have blamed Mahmoud Ahmadinejad while Gholam Hossein Elham, the government spokesman, stated to reporters, “The police work as agents of the judiciary to confront crimes. The government as an executive body does not interfere in the affairs of the judiciary.” The following pre-election speech seems to corroborate this latter statement:

In reality, is the problem of our people the shape of the hair of our children? Let our children arrange their hair any way they wish. It doesn’t concern me and you. Let you and me overhaul the basic problems of the nation. The government should fix the economy of the nation and improve its atmosphere…[It should] better psychological security and support the people. People have variegated tastes. As if now the arch obstacle of our nation is the arrangement of our kids’ hair and the government disallowing them <He chuckles>. Is this the government’s responsibility? Is this the people’s merit? In actuality, this is the denigration of our people. Why do you underestimate and belittle the people? It is the real issue of our nation that one of our daughters donned a certain dress? Is this the issue of our nation and the problem of our nation?
Retrieved from “https://en.wikinews.org/w/index.php?title=Iran%27s_morality_police_crack_down_on_un-Islamic_dress&oldid=4558895”

Are You Able To Play The Us Lotto If You Reside In Germany?

Submitted by: Dino Rehmeier

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[youtube]http://www.youtube.com/watch?v=eymgLluKWWc[/youtube]

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About the Author: The author is a former revisor for insurance companies. After retiring from the corporate world, he commenced a second career as a blogger. Among other things, she loves gamblingand travelling. His articles hold info on all those themes. The audience prefers his contributions becuase they make for intersting reading and inspiring

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Wikinews interviews Ubuntu developer Fabrice

Saturday, October 9, 2010

The 10.10 version of Ubuntu (codename Maverick Merkaat), a free operative system is to be released in the next few days. French Wikinews contributor Savant-fou (Baptiste) has interviewed Fabrice (fabrice_sp on Ubuntu), an Ubuntu’s MOTU (Master Of The Universe), member of the development team of the operative system.

Ubuntu is a computer operating system, based on Debian, which is created collaboratively by thousands of people. There are three official Ubuntu versions: Ubuntu Desktop Edition (for desktop and laptop PCs); Ubuntu Netbook Edition (for netbooks); and Ubuntu Server Edition (for use in servers).

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_Ubuntu_developer_Fabrice&oldid=4567679”